Packaging Products Blog


Bioplastic Market is Set to Soar Over the Next Five Years

Allied Market Research, a marketing research team has released a new and exciting report on Bioplastics and their development in popularity among the packaging industry. Reports indicate that the global market for bioplastics would grow at compounded annual growth rate of 14.8% to become a USD 30.8 billion market by 2020. If you have not already done so, and you are in packaging design, now is the time to integrate bioplastics into your products.

Among the key factors propelling the growth of bioplastics in the packaging industry are the rising environmental awareness among consumers. As a professional in packaging design, you may already know rigid plastic packaging applications are forecast to account for more than 40% of the market revenue by 2020.

Bioplastics are plastics that are produced from biomass. Biomass are renewable feedstocks, such as corn, sugarcane and cellulose. Not only is there a wide availability of renewable feedstocks, part of what is boosting the market across the globe is the fact that bio-based plastics feature a smaller carbon footprint compared to fossil-based materials. The negative drawback is the high production costs of bioplastics, which make them more costly to designers in the packaging industry. Most packaging design members would agree that it’s better to spend the cost in preservation, than to pay the toll in clean-up for the next generation.

The consumption of what is referred to as “drop-in” bioplastics (Bio-PE, Bio-PET 30, Bio-PA), bioplastics are non-biodegradable materials, derived from renewable raw materials offering identical technical properties to their fossil counterparts (PE, PET and PA, among others). These Drop-in bioplastics will continue to dominate the overall bioplastics market through 2020.

Drop-in bioplastics offer a number of undeniable advantages including low-risk environmental choices, technical properties and manufacturing processes are already familiar to the value chain. So the packaging industry would not have to worry about new manufacturing machinery.

Here are some important findings regarding bioplastics and its growth among the packaging industry:

•             Rigid plastics are expected to be the fastest growing application segment, at a CAGR of 31.8%.

•             Europe was the highest consumer of bioplastics, whereas Asia Pacific was the largest producer    in 2014.

•             Bio-PET 30 segment is expected to experience volume growth of 25.7%.

•             Polyesters and starch blends collectively account one-third of the overall biodegradable bioplastic in 2014.

It is exciting to think of all the impact bioplastics will bring to the packaging industry. Our packaging design team is talented at designing the most innovative packaging to help retailers and product manufacturers sell their products, while keeping them safely protected. If you would like to learn more on how our packaging design staff can utilize bioplastics in your next product package, contact us today at 1-877-959-3591.

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PACK EXPO: Top 3 Packaging Trends that are Affecting the Global Packaging Market

There are many packaging trends that have flooded the packaging industry this year, but some show a forecast of greater influence on the global market for packaging design than others. During the Pack Expo of 2015, the Business Intelligence division revealed its latest packaging design trends report compiled in collaboration with Euromonitor.

Here are the three main trends were identified by the packaging industry as affecting the global packaging market in every region:

Plastic Bottles: Bottled water, yogurt and sour milk drinks, and RTD tea have experienced large growth due to increased awareness of health and wellness. Because of this awareness, packaging design trends for plastic bottling is soaring.

Eco-Friendly Packaging Design: Stronger influence of recycling and environmental issues. Recyclable and reusable packaging within pack types like PET bottles and glass bottles will become large purchasing factors for global consumers. Eco-friendly packaging design is another chart topping trend in the packaging industry this year.

Purchasing Power in Developing Markets: As consumers have larger disposable incomes and greater purchasing power, premium packaging design for products will become more visible in the market, especially aluminum beverage cans in alcoholic drinks.

The growing middle class in many regions around the world, especially Asia Pacific and Latin America, is leading to larger disposable incomes, and causing more purchasing. Since consumer goods are on the rise, naturally the packaging design for those products are also taking off. In turn, more consumers are purchasing packaged goods from modern retail locations.

While the largest packaging design types, such as flexible plastic, will continue to see absolute volume growth, high forecast growth rates are expected for newer, non-traditional pack types in the packaging industry, a great example of this trending packaging design are pouches.

Other macroeconomic and consumer behavior trends are influencing factors in different regions, and these include the growth in urbanization especially in developing regions; increased demand for convenience products, and the shift to smaller packaging design sizes.

Globally, flexible plastic remains the dominant pack type, however, pack types such as brick liquid cartons and PET bottles will register the highest growth rates, and are expected to continue growing in the packaging industry.

Overall, the Asia Pacific region maintains a 46% volume share of total packaging market, with 2,091 billion units, and as their disposable income continues to strengthen, so will their demand for packaging design. With about 1,300 billion fewer packaging units, Western Europe is the second largest region with volume share of 18%.

Allen Field Inc. is highly experienced with packaging design, and keeping track of growing trends in the packaging market. As leaders among the packaging industry, we can help you create the right kind of packaging to fit your company’s brand. For more information on our packaging design, call us today at 1-877-959-3591.

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In-Mold Labeling is on the Rise

In 2015 it became apparent to the packaging industry that in-mold labeling was on the rise. Those within the packaging industry conducted a study on in-mold labeling and this is what they found.  In-mold labeling is expected to grow the most rapidly of all primary-packaging label technologies through 2019, with stretch, sleeve and heat-shrink labels also experiencing solid growth. The study conducted by the packaging industry reveals an annual growth rate of 4.7% between 2009 and 2014 and predicts a package design growth rate of 5.4% between 2014 and 2019. This assessment is  based on United States demand alone.

The packaging industry also considered demand for stretch/sleeve/heat-shrink, pressure-sensitive, glue-applied, heat-transfer and “other” labels; the latter included non-shrink wraparound, heat-seal, gummed and foam labels. Package design teams found that the demand for stretch/sleeve/heat-shrink labels grew 4.3% between 2009 and 2014 and is expected to continue growing 4.9% between 2014 and 2019.

The study predicts overall demand for in-mold labeling in the United States to grow 3.8% per year; that means the projected profit is $19.7 billion in 2019. Although primary packaging design is the foremost labeling application, commanding almost 50% of demand in 2014, secondary packaging and mailing/shipping applications are expected to experience strong growth in the next five years. It is estimated that mailing/shipping labels will have the fastest growth rates, around 4.5% annually, to $1.6 billion in 2019.The packaging industry credits eCommerce business and online shoppers for the increase in shipping labeling growth.

Thanks to the increase of eCommerce retail sales, the packaging industry has received an increase in demand of labels used in package shipping applications. In-mold labeling greatly contributes to a company’s marketing strategy, as you can add your company’s name to any in-mold labeling design. Our package design team at Allen Field Inc. is highly experienced with integrating the finest of packaging material and your company’s personalization. For more information on our in-mold labeling or other packaging design applications, call us today at 1-877-9593591.

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Impressive Packaging Design

Product packaging can wow consumers in a variety of ways, from the pretty to the creative.  Packaging makes consumers want to share their experience with others, so knowing how to harness the power of packaging is a great way to market your brand to current and potential customers.

Here are a few ways to dazzle consumers with packaging design:

  • Eco-friendly packaging design is popular among today’s consumers, so recyclable and reusable packaging is a bonus for businesses and the environment.
  • Keep your product packaging simple! The packages should be easily mobile and protect the product inside.
  • Your product packaging should help consumers know who your brand is and should not leave them guessing.

While having a rough idea as to some of the best design advice in the packaging industry, it is also important to have some tangible packaging, so you can see for yourself the impressive nature of packaging design. Here are a few product packaging items from Allen Field Inc. that offer both creativity and practicality:

Heavy Duty Handles with Logo: One of Allen Field’s featured products, available in varied sizes and colors! These heavy duty handles allow you to carry heavy products and minimizing the risk of damage, while marketing your company by adding your company’s logo.


Box Flap Closure: Designed to pack, unpack, and repack a corrugated box, this packaging design flap enables corrugated packaging to be reused and saves time when reopening and repackaging it.


Rotary Locking Clip: The rotary clip joins two pieces of corrugated cardboard together, making closing and reopening the package a breeze. The clip is 100% reusable and it can be easily assembled and removed in a few seconds.

Allen Field Inc. produces some of the finest packaging for products throughout the packaging industry. If you would like more information on our packaging design, please call us today at 877-959-3591.

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How Product Packaging Effects Consumer Purchasing

Did you know that nearly half of consumers make their decision to purchase a product based on the product’s packaging? Keep in mind, packaging is the first thing a consumer interacts with, product packaging is literally the face of your product. This means manufacturers should pay close attention to the packaging design they choose to represent their product. Here are some key points addressed through the packaging industry.

Smart packaging design helps target consumers by provoking an emotional attachment to a brand. Packaging design is capable of not only inspiring a purchase from the targeted consumer, but also creating a ripple effect that attracts new buyers.

Packaging design that offers easy accessibility and encourages interaction with a product, also helps persuade consumers to purchase a product.  The goal with this type of product packaging is to offer protection, while allowing the consumer to become familiar with the product. Here are some interesting facts about the influence of successful packaging design.

•             According to Business Insider, first impressions with product packaging generally take about 7 seconds, making subsequent judgment based on quick information.

•             Your packaging design represents your brand’s promise to deliver a quality experience.

•             Effective product packaging helps the consumer quickly find the brand and specific product or other variant they want, making their decisions faster and easier.

•             Packaging is another chance for brands to be marketed long after a consumer chooses to purchase a product. About 90% of consumers reuse product packaging boxes and bags after purchase. Businesses have reported a 30% increase in consumer interest when those businesses show a strong attention to packaging.

If you are looking for the right packaging design to deliver a lasting impression of your product to consumers, trust Allen Field Inc. We are dedicated to product packaging and a leading designer in the packaging industry. For more information on product packaging, contact us today at 877-959-3591.

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3D Printing & the Packaging Industry

3D Print Design

3D printing is set to revolutionize both the global manufacturing and packaging industry. The overall 3D printing market consists of 3D printers, polymer materials, parts and services. A major news report from Smithers Pira, the 3D printing industry is expected to increase to $5.9 billion in 2015 and grow to $49.1 billion by 2025, representing a CAGR of 23.7%, worldwide.

The 3D Printing industry consists of two subcategories. The first is the industrial markets; utilizing 3D printing users are typically large commercial enterprises. The second is DIY consumer markets; 3D printing users are small residential consumers or hobbyists.

In 2015, the packaging industry share is expected to be about 93% of total 3D printing industry value, while the industrial market share of individual printer shipments is only about 21%, with the reminder held by the DIY consumer market. Therefore, industrial markets, such as the packaging industry has the largest portion of business value.

According to regional markets, the study shows that North America is expected to represent 40% market share in 2015, while Europe and Asia will represent 31% and 26%. By 2025, regional market shares will change: North America is expected to decline in share to 34%, with Europe share remaining relatively stable at 32%, and Asia increasing share to 33%.

3D printing has come a long way in the over the last ten years in the packaging industry. Even though 3D printing has grown in leaps and bounds, it will still require another five to ten years before it truly reaches its full potential in the packaging design. The revolution is still in its early stages. We hope this study helped answer some questions you may have about adding 3D printing for your packaging design. To learn more about Allen Field’s 3D printing capability, read the article

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Simplistic Packaging: Find out why Less is More in Packaging Design

In recent years, “Less is more” has become the mantra throughout the packaging industry. This packaging design practice comes from making it easy for customers to open product packaging, and provide a more eco-friendly approach to the packaging industry.

Of course, there will always be products that require more elaborate packaging design. Brand managers should keep in mind that effective package design relies on too many variables. It is more prudent to accept the concept of simplistic packaging as a guideline and not as a rule.

First, brand managers should determine what goals the package design is expected to achieve. If simplistic packaging achieves those goals, then that should be the implemented packaging design. This concept in the packaging industry makes for simplified decision-making, but it does not make decision-making simple. There is always more to consider in packaging design.

When you apply a “less is more” theory to packaging design, the answer differs, depending on whether the project is a new product launch, redesign, or product-line extension. Each project imposes its own starting point for comparison; for example, with a product launch there is no already-in-use design to compare and alter while designing the package. It does not matter the type of project, there should be comparisons to the competition, starting within the product category and extending to packaging practicality.

The overall effect of packaging design is achieved through the interactions among the design elements, such as colors, images, copy, and fonts. This leaves packaging designers with the decision of having to select which aspect to redesign in order to obtain simplistic packaging. This can be a bit of a challenge, but the packaging design team at Allen Field Inc. is highly skilled in innovative packaging design. For more information about simplistic packaging design, please contact us at 877-959-3591.


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Cost Effective Packaging Design

Reaching consumers these days can be a challenge. Business owners and advertisers often struggle to come up with innovative ways to market their products. Creating an effective packaging design is the best way to attract more customers. Here are some ideas for cost effective packaging design that is sure to get your product noticed.

Packaging design can give new meaning to the same product for different consumers. It is important to note, however, that creative packaging is no substitute for a great product. Your package design must communicate the benefits of choosing your product. Consumers will purchase products because of a perceived need for them. Effective package design keeps the consumer’s needs at the forefront, while remaining effective in demonstrating the product usefulness.

When it comes to packaging design, anyone in the packaging industry knows that keeping with a brand’s budget is critical. Packaging designers and business owners alike wrestle with the same question, “How do I create a gripping packaging design for consumers, without spending too much of my profit margin on packaging design?” The following ideas are effective in cutting packaging design costs:

• Good packaging always should be as simple as possible and as inexpensive, as is consistent with the desired performance.

• Material closest to the product. The most protective ply should be closest to the product.

• Substitute materials with caution. It is rarely possible to simply substitute any packaging design material with another medium. A new package must be devised by adhering to basic packaging requirements.

• Standardization is desirable. All incoming packaging materials and outgoing finished packages should be standardized where possible. If a multi-plant operation is involved, standards are an absolute necessity.

Now more than ever the packaging industry must design with the end result in mind. Our packaging design professionals have the foresight to design innovative packaging for your products, without cutting into your profit margins. For more information on our cost effective packaging design, contact us today at 1-877-959-3591.

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National Packaging Design Day

The packaging industry revolutionized the way we purchase products. In fact, packaging design can persuade a buyer from one brand to another. Due to packing designs important role in retail, it is no wonder why we recognize it through National Packaging Design Day.

Founded by Design Packaging, this special day in the packaging industry was proclaimed by the Registrar of National Day Calendar on April 22nd.  This national day allows for all of us in both the retail and packaging industry, to reflect on how important packaging design truly is to not only manufacturers, but also consumers.

National Packaging Design Day is celebrated annually on May 7th.  It is a day to celebrate the art of packaging design as well as design professionals.  The global packaging design community and those appreciative of beautiful, innovative packaging through sharing inspiring designs, share ideas, historical facts, information and awareness to the artisanship behind the package.

Living in the golden age of the packaging industry, packaging design is now far more than a means to protect a product or display a brand name; it is the physical representation of a brand to the consumer.  Packaging design is powerful, because it is not so much what is on the shelf that matters, but the opening process as well.  Packaging design consists of layers and textures, which builds anticipation for the consumer, moments before seeing the product.  People may not think of the packaging designers when purchasing a product or opening a gift, but they exist; the unsung heroes behind every retail item on the shelf.

Allen Field Inc. specializes in pioneering packaging design that is crafted to accentuate your brand.  For more information on our packaging design, and how we can elevate your product, contact us today at 1-877-959-3591.

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How to Making Your POP displays more Effective

POP displays are a dedicated form of promotional packaging design. Typically found near a checkout counter, POP displays are a good way to inspire people to buy a new product or highlight an existing product that needs refreshing. Whether you are using them in your own business or building a packaging design display for one of your customers, here are some ideas from the packaging industry to create an effective POP display.

POP Display Hanger Hook

Tip 1: Send a Clear Message – Focus your packaging design efforts on your product message. Make sure your POP display and packaging design expresses your product message. An effective POP display. Keep the message of this new product simple and concise.

Tip 2: Stay in View – Make the most interesting feature of your product eye level. The most important points in your packaging design should always remain at eye level or in clear view for customers to easily read. Remember, you want the product to be easy to read and found to gain exposure to consumers.

Tip 3: Stay Unique -Your packaging design for your POP display should be personal to your product. Packaging allows you to create a unique and personable POP display that is fitting for the product itself. Make sure your packaging design looks like something completely new and never seen before.

Tip 4: Location, Location, Location – Consider where the POP display would have the most impact, and then set up your display in that exact location. POP displays should be at eye level, as previously mentioned, but not in the way. Customers should be able to clearly see your display, and navigate around with ease. This way, customers who are interested can easily interact with the product further, while those who are not interested can move on without feeling frustrated or inconvenienced by the POP display.

Remember, part of excellent packaging design is to make the POP display easy to access. The products put out on POP displays will be the ones they should be able to reach. Visibility is key.

Allen Field Inc. has spent more than 50 years in the packaging industry, helping customers hang their merchandise with high quality, helpful POP display products such as hooks, clips and hangers. Our wide packaging design display, include a range of hooks, clips and hangers and other display accessories are offered in various sizes, shapes, and colors to provide our customers with exceptional durability, versatility, and aesthetic appeal. We also custom manufacture a wide variety of product solutions for our customers. Our products are manufactured using only the highest quality plastics and processes. For more information about our POP displays or other packaging design products, call us today at 1-877- 959-3591


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