Packaging Products Blog

Jun
21

Simplistic Packaging: Find out why Less is More in Packaging Design

In recent years, “Less is more” has become the mantra throughout the packaging industry. This packaging design practice comes from making it easy for customers to open product packaging, and provide a more eco-friendly approach to the packaging industry.

Of course, there will always be products that require more elaborate packaging design. Brand managers should keep in mind that effective package design relies on too many variables. It is more prudent to accept the concept of simplistic packaging as a guideline and not as a rule.

First, brand managers should determine what goals the package design is expected to achieve. If simplistic packaging achieves those goals, then that should be the implemented packaging design. This concept in the packaging industry makes for simplified decision-making, but it does not make decision-making simple. There is always more to consider in packaging design.

When you apply a “less is more” theory to packaging design, the answer differs, depending on whether the project is a new product launch, redesign, or product-line extension. Each project imposes its own starting point for comparison; for example, with a product launch there is no already-in-use design to compare and alter while designing the package. It does not matter the type of project, there should be comparisons to the competition, starting within the product category and extending to packaging practicality.

The overall effect of packaging design is achieved through the interactions among the design elements, such as colors, images, copy, and fonts. This leaves packaging designers with the decision of having to select which aspect to redesign in order to obtain simplistic packaging. This can be a bit of a challenge, but the packaging design team at Allen Field Inc. is highly skilled in innovative packaging design. For more information about simplistic packaging design, please contact us at 877-959-3591.

 

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May
28

Cost Effective Packaging Design

Reaching consumers these days can be a challenge. Business owners and advertisers often struggle to come up with innovative ways to market their products. Creating an effective packaging design is the best way to attract more customers. Here are some ideas for cost effective packaging design that is sure to get your product noticed.

Packaging design can give new meaning to the same product for different consumers. It is important to note, however, that creative packaging is no substitute for a great product. Your package design must communicate the benefits of choosing your product. Consumers will purchase products because of a perceived need for them. Effective package design keeps the consumer’s needs at the forefront, while remaining effective in demonstrating the product usefulness.

When it comes to packaging design, anyone in the packaging industry knows that keeping with a brand’s budget is critical. Packaging designers and business owners alike wrestle with the same question, “How do I create a gripping packaging design for consumers, without spending too much of my profit margin on packaging design?” The following ideas are effective in cutting packaging design costs:

• Good packaging always should be as simple as possible and as inexpensive, as is consistent with the desired performance.

• Material closest to the product. The most protective ply should be closest to the product.

• Substitute materials with caution. It is rarely possible to simply substitute any packaging design material with another medium. A new package must be devised by adhering to basic packaging requirements.

• Standardization is desirable. All incoming packaging materials and outgoing finished packages should be standardized where possible. If a multi-plant operation is involved, standards are an absolute necessity.

Now more than ever the packaging industry must design with the end result in mind. Our packaging design professionals have the foresight to design innovative packaging for your products, without cutting into your profit margins. For more information on our cost effective packaging design, contact us today at 1-877-959-3591.

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May
27

National Packaging Design Day

The packaging industry revolutionized the way we purchase products. In fact, packaging design can persuade a buyer from one brand to another. Due to packing designs important role in retail, it is no wonder why we recognize it through National Packaging Design Day.

Founded by Design Packaging, this special day in the packaging industry was proclaimed by the Registrar of National Day Calendar on April 22nd.  This national day allows for all of us in both the retail and packaging industry, to reflect on how important packaging design truly is to not only manufacturers, but also consumers.

National Packaging Design Day is celebrated annually on May 7th.  It is a day to celebrate the art of packaging design as well as design professionals.  The global packaging design community and those appreciative of beautiful, innovative packaging through sharing inspiring designs, share ideas, historical facts, information and awareness to the artisanship behind the package.

Living in the golden age of the packaging industry, packaging design is now far more than a means to protect a product or display a brand name; it is the physical representation of a brand to the consumer.  Packaging design is powerful, because it is not so much what is on the shelf that matters, but the opening process as well.  Packaging design consists of layers and textures, which builds anticipation for the consumer, moments before seeing the product.  People may not think of the packaging designers when purchasing a product or opening a gift, but they exist; the unsung heroes behind every retail item on the shelf.

Allen Field Inc. specializes in pioneering packaging design that is crafted to accentuate your brand.  For more information on our packaging design, and how we can elevate your product, contact us today at 1-877-959-3591.

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Apr
15

How to Making Your POP displays more Effective

POP displays are a dedicated form of promotional packaging design. Typically found near a checkout counter, POP displays are a good way to inspire people to buy a new product or highlight an existing product that needs refreshing. Whether you are using them in your own business or building a packaging design display for one of your customers, here are some ideas from the packaging industry to create an effective POP display.

POP Display Hanger Hook

Tip 1: Send a Clear Message – Focus your packaging design efforts on your product message. Make sure your POP display and packaging design expresses your product message. An effective POP display. Keep the message of this new product simple and concise.

Tip 2: Stay in View – Make the most interesting feature of your product eye level. The most important points in your packaging design should always remain at eye level or in clear view for customers to easily read. Remember, you want the product to be easy to read and found to gain exposure to consumers.

Tip 3: Stay Unique -Your packaging design for your POP display should be personal to your product. Packaging allows you to create a unique and personable POP display that is fitting for the product itself. Make sure your packaging design looks like something completely new and never seen before.

Tip 4: Location, Location, Location – Consider where the POP display would have the most impact, and then set up your display in that exact location. POP displays should be at eye level, as previously mentioned, but not in the way. Customers should be able to clearly see your display, and navigate around with ease. This way, customers who are interested can easily interact with the product further, while those who are not interested can move on without feeling frustrated or inconvenienced by the POP display.

Remember, part of excellent packaging design is to make the POP display easy to access. The products put out on POP displays will be the ones they should be able to reach. Visibility is key.

Allen Field Inc. has spent more than 50 years in the packaging industry, helping customers hang their merchandise with high quality, helpful POP display products such as hooks, clips and hangers. Our wide packaging design display, include a range of hooks, clips and hangers and other display accessories are offered in various sizes, shapes, and colors to provide our customers with exceptional durability, versatility, and aesthetic appeal. We also custom manufacture a wide variety of product solutions for our customers. Our products are manufactured using only the highest quality plastics and processes. For more information about our POP displays or other packaging design products, call us today at 1-877- 959-3591

 

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Apr
02

Key Influences on Packaging Demands

The progression of packaging demands are influenced by a variety of factors, including year to year demands on the packaging industry, and long-term influences. While the economy plays a major role in influencing the size and growth of the packaging industry market, there are a number of other factors that can be seen as having a direct or indirect influence on packaging demands.

Packaging demands often affect every aspect of the industry, including packaging design. Here are some key components that greatly shake the packaging industry:

• The ageing of the world population

• The trend towards smaller households

• The increasing requirement for convenience among consumers

• Rising health awareness among consumers and packaging design

• The trend towards ‘on-the-go’ lifestyles among increasingly time-poor consumers

• Growing requirements for brand enhancement as it pertains to packaging design / differentiation in an increasingly competitive environment

• New packaging material development

• The move towards smaller pack sizes as the incidence of families eating together at the dinner table become less common

• Increasing awareness of environmental issues, and the adoption of new regulatory requirements on recyclable packaging design

Out of all these impacts, health awareness was regarded as the single most important aspects to grow in both the packaging industry and in packaging design. The ageing of the populations throughout the world was considered the least important influence on the packaging industry market, although even in this case, more than half of all respondents considered this to be important to some degree.

Allen Field Inc. is a leading contributor to the packaging industry. Through our innovative packaging design, we are able to rise to the challenge of an ever-changing market. We can help your product meet and exceed today’s packaging demands. For more information on our ground-breaking packaging design, contact us today at 1-877-959-3591.

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Feb
24

Ecommerce Packaging Trends

Many retailers have treated shipping cases as an afterthought that is up until recently. Over the past several years, that has started to change as the packaging industry has worked diligently to elevate packaging design.  We have come a long way from the old brown box and plastic bag.

More brands are putting greater emphasis on their packaging design, and that’s an important when it comes to ecommerce appeal. What’s even more interesting is how much consumers care about the specialized packaging design. Here are a several ecommerce packaging trends for 2015.

In 2015, we can expect more brands to put emphasis on their shipment packaging design. Those in the packaging industry, get ready, here are the latest packaging trends for 2015:

  • Pretty, branded boxes: Higher-end retailers who want to make their customers feel special will add an extra touch to their packaging design, so it draws more consumers.
  • Personalized notes: The packaging industry will see a demand for personalized “thank you” notes and offers from retailers. Again, a nice added effect to draw consumers.
  • Going green: The Frustration-Free Packaging uses simple packing materials to make opening your electronics much simpler—and green—than the traditional plastic packaging.
  • Cost and space: Finding the balance between premium packaging design options, with cost and space limitations will be a priority for retailers during 2015.

For help with your ecommerce packaging design, contact Allen Field Inc. today! We have many years of experience in the packaging industry, and can keep your brand looking fresh and competitive in the face of ecommerce packaging trends for 2015. Contact us today at 1-877-959-3591.

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Jan
22

Choosing the Most Eco-Friendly Packaging Design

When it comes to choosing eco-friendly packaging design, the choices may seem confusing. Alternative packaging materials may seem like the best option, but how do they compare with petroleum-based plastics when it comes to energy use and greenhouse gas emissions? Here we will discuss some points to consider when choosing between alternative materials or plastics for your packaging design needs.

A study has determined that six major categories of plastic packaging help to significantly reduce energy use and greenhouse gas emissions compared to packaging alternatives made with other materials. The study on the packaging industry, “Impact of Plastics Packaging on Life Cycle Energy Consumption & Greenhouse Gas Emissions in the United States and Canada,” provides a transparent, detailed assessment that quantifies the energy and climate benefits of using various types of everyday plastic packaging compared to alternatives.

The Franklin Associates for the American Chemistry Council (ACC) and the Canadian Plastics Industry Association prepared a study assessing the energy requirements and greenhouse gas emissions of six general categories of plastic packaging produced and sold in the U.S. and Canada. These include the packaging design of caps and closures, beverage containers, other rigid containers, carrier (or shopping) bags, stretch/shrink wrap, and other flexible packaging.

Study authors used life-cycle assessment (LCA) methodology to compare current amounts of various plastic packaging product designs to packaging made with alternative materials. The assessment found that for the baseline year 2010, replacing all plastic packaging with non-plastic alternatives for these six types of packaging in the U.S. would:

• Require 4.5 times as much packaging material by weight, increasing the amount of packaging used in the U.S. by nearly 55 million tons (110 billion lb)

• Increase energy use by 80%—equivalent to the energy from 91 oil supertankers

• Result in 130% more global warming potential—equivalent to adding 15.7 million more cars to our roads

Similar calculations are available for the Canadian market.

The packaging industry often refer to : ”The Four R’s”—reduce, reuse, recycle, and recover. It is so important for understanding, measuring, and improving sustainability. This study shows the enormous benefits that reducing or optimizing a package design at the beginning of the process can have throughout its entire life cycle. In addition, America’s plastics makers are working to enhance plastics’ environmental performance after use by increasing recycling and recovery while supporting efforts to prevent litter. We can appreciate the desire to reduce emissions of greenhouse gas, and other pollutants attributed to the environment as a result of the packaging industry. Our packaging designers can work with you to find the right packaging product to fit your needs.  If you are looking for eco-friendly packaging design that fits your product needs, contact Allen Field Inc. today.

Eco-Friendly Packaging Chart

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Dec
22

Unsuitable Packaging Design for Online Consumers

 

A new survey identifies internet shoppers’ biggest packaging design bugbears. The number one annoyance for online shoppers is receiving items sent in oversized packaging, according to the results of a consumer survey published today by a leading UK packaging provider.

The research was commissioned by the UK’s largest packaging distributor, was conducted across 1,000 consumers and found that over a quarter of them (25.6%) received items delivered in boxes or parcels that were far too large. This unsuitable packaging for online consumers really stands to take a toll on the packaging industry.  Poor packaging design prevents small items from posting through letterboxes and resulted in recipients being forced to make other arrangements for delivery or to pick up the parcels.

Meanwhile, in second place, 22.8% of consumers expressed frustration at receiving items in packaging that had become ripped or damaged during transit, risking damage to, or loss of, the contents of the parcel. Insufficiently protective packaging, risking the same outcome, came in third place at 19.8 per cent. Ultimately, the blame for defective packaging protection falls squarely on the shoulders of the packaging industry, and its designers.

Judging from this research, it is clear that consumers are frustrated by unsuitable packaging for online consumer deliveries, and rightly so. Furthermore, in today’s 24-hour economy where time is a precious commodity and people use online technology to make life easier, the last thing they need is to waste time collecting ordered items from delivery offices or waiting around for repeat deliveries due to package design inadequacies.

Increasingly, smart logistics providers are ‘letterboxing’ items where they can, posting deliveries and notifying customers they have done so to eradicate these time wasting factors, but this can only happen if suitably sized, durable packaging design has been used by the seller.

Also, it is apparent that consumers expect that enough care has been taken by the packaging industry, merchant and delivery service to ensure that their package arrives in one piece. There is a balance to be struck between size, protection and a quality logistics service. There are many ingeniously designed packages and boxes available to retailers today, and customizing these to meet both their brand and design requirements, as well as delivering customer satisfaction first time, is key to the success of their online operations.

As we see the economy increasingly focused on internet-based retail, there is an urgent need for those firms that are still lagging behind in terms of their packaging design to catch up or risk a serious dent in their revenue and reputation. Does your company need help with your packaging design? Visit the packaging industry’s leader, Allen Field Inc., we listen and manufacture solutions.

Unsuitable Packaging Design for Online Consumers

Unsuitable Packaging Design for Online Consumers

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Nov
26

Four Trends Impacting the North American Packaging Market

In its new report, “The Future of Packaging in North America to 2017,” Smithers Pira uncovers current and future trends in the North American packaging market, which is expected to grow from $169.1 billion to $186 billion by 2017. Here are four trends impacting the North American packaging market.

1. Mexico’s packaging market is expected to continue impressive growth. Of the three North American countries, Mexico is forecasted to have the highest percentage of growth in both the short and mid-term. In 2011 the largest market share of the North American packaging industry was by the U.S., with 83.3% ahead of Canada, with 9.8%, and Mexico, with 7.0%. The U.S. also saw the biggest negative impact from the global economic downturn.

Mexico’s packaging market is expected to gain on average 3.1% per annum over the next four years to 2017. Particular areas of growth in the Mexico packaging industry include soft drink beverage packaging that meets the needs of customers seeking both versatility and sophistication from their packaging design.

2. Paperboard is expected to lead market industry share. Although paperboard suffered a steeper decline than most other packaging materials during the recession, especially in the U.S., it has recovered quickly and returned to pre-crisis packaging design levels. In 2011 in North America, the largest share of packaging consumption was paperboard, taking 33.7% of the total, and corrugated packaging claimed the largest share of North American paperboard packaging industry sales.

Corrugated packaging was not only the fastest-growing paperboard sector, increasing by 4.7% during the year 2011, it also accounted for the largest share of board consumption at 64.3%. The U.S. is forecast to maintain its 2012 share of North American board packaging design sales, growing on average by 0.9% per annum above inflation levels to reach $51.9 billion in 2017.

3. Rigid plastic packaging design is expected to continue success in North America. The rigid plastic packaging market is forecast to grow on average by 2.6% per annum to achieve sales worth $40 billion and 11.9 million tonnes by 2017. Mexican rigid plastic packaging sales are expected to grow the fastest in the region, with an average annual growth rate of 4.8% and surpass Canadian packaging market consumption levels by $45 million in 2017. Rigid plastic packaging is expected to continue to gain popularity in the market, experiencing the highest growth rate across plastics, ahead of PET and polyethylene.

In 2017, the rigid plastic packaging market is forecast to be worth $433.5 billion, with PE and PET remaining the main plastics used for consumer manufacturing.

4. The packaging industry sectors to demonstrate recovery. Uncertainties still remain concerning the North America economy—specifically the impacts of the European economic crisis and political uncertainty in oil-exporting countries. The U.S. has also been significantly affected by falling real estate values and difficulties in securing financing for future investments. However, the industrial segments have been in recovery since a sharp downturn in demand in 2009. Real estate values are now also starting to show recovery.

Growth rates of industrial packaging are showing the same expected growth rates as those in consumer packaging in coming years. Industrial packaging market is expected to increase on average by 1.2% per annum above inflation levels to reach $62.5 million by 2017.

If you would like to learn more about the packaging industry, and Allen Field Inc.’s impressive packaging design , contact us today.

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Nov
21

The Allen Field Exhibit During The Pack Expo 2014

Rotary Clip

Allen Field Company proudly presented its latest packaging innovations at the Pack Expo 2014 in Chicago, November 2-5. Andrew Franzone, the president of the company, and Robert Ahearn, the national sales manager, enjoyed meeting with customers and new friends who stopped by their booth. Both Andrew and Robert are well-known for their innovation in the packaging industry. Robert and Andrew have pioneered many of packaging design over the years, but this packaging expo reveals these two innovators are once again, leading the way.

During the Allen Field exhibit, one of the hottest items unleashed is the Box Clip – a carton closing fastener became the “Product of the Show.” The clips are designed to pack, unpack, and repack the corrugated boxes. The box clips eliminate the usage of tape and strapping that causes damage to boxes during repackaging. “Genius,” did you say? Those attending the packaging expo would agree to that. This innovative packaging component does not stop there, though. With the box clips, you are able to create reusable corrugated packaging while saving time reopening and repacking it.

Allen Field also displayed the New Micro Hang-Eze, Fotl Slide Header Hook, Swivel Hang Tab, Rotary Display hook, and Rotary Locking Clip among all other popular products. To learn more about the Company’s cutting-edge projects, please visit our website today.

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