We’ll be plenty excited at Allen Field today because tomorrow is a big day—the start of the second annual Sustainable Packaging Symposium, which runs Tuesday through Thursday in Houston. The event is co-produced by Greener Package and AIChE (a technological community for the American Institute of Chemical Engineers) and pairs custom packaging design professionals who are seeking practical solutions with engineers and scientists who are experienced in sustainability.

Presentations this year will discuss a variety of issues important to business owners and retailers, including reducing waste, optimized packaging, key attributions of sustainable packaging, data and analytical measurement, and tools and technologies. To learn more about what is going on at SPS 2012, click here.

Allen Field is eager to assist you with your packaging design needs and to provide you an attractive and cost-effective way to display the products you sell. To learn more about Allen Field, contact us here!

What was once an idea that was ahead of its time—the snap hanger—is now almost passé. The snap buttons have proven to be unreliable, often failing to hold the clothes in place. But our new snap feature comes with a groove on the upper arm, which tightly holds the lower arm and allows the clothes to remain on the hanger.

Our new snap hanger comes in a variety of colors—including crystal clear and transparent—and is perfect for hanging many items, including table cloths and hand towels. And we’re just getting started! We’re taking this new design and applying it to everything in our snap family. To learn how we can enhance your display racks, contact us today at (613) 756-0810 and let us know what you need!

Allen Field is eager to assist you with all of your other packaging design needs as well, and to provide you an attractive and cost-effective way to display the products you sell. To learn more about Allen Field, contact us here!

Good news here at Allen Field: According to our latest survey, overall our customers are satisfied with our customer service, on-time delivery, product quality and promotional communication. There is always room to improve, of course, and we’re looking to maintain our customers’ satisfaction in the aforementioned categories as well as improve our standing in areas such as website efficiency and lead time.

Customers new and old can take solace in knowing we will work tirelessly to provide them with the best custom packaging design experience—from brainstorming an idea to the implementation of it and everything in between—as we continue to establish ourselves as the leader in the industry.

We are eager to assist you with all your packaging design needs and to provide you an attractive and cost-effective way to display the products you sell. To learn more about Allen Field, contact us here!

Ease is the buzzword, for both retailers and consumers, during the packaging design process. But coming up with the easy solution for everyone is a tough task for designers, who need to satisfy each party while keeping costs down.

At Allen Field, we take pride in taking on that task and coming up with a solution for everyone—one that is easy to identify, stock, open and dispose of for the retailer and that is easy to locate, select and experience for the customer. The happier everyone is with the packaging of a product, the more likely stores are to stock it and the more likely consumers are to buy it.

Designing such universally appealing custom packaging is our bread and butter! No matter what you are seeking, Allen Field is eager to assist you with your packaging design needs! To learn more about Allen Field, contact us here!

A frustrating trip to a store for a customer can be a disastrous one for the merchant. If the customer has a tough time finding what he or she needs, then it’s decidedly less likely he or she will return in the future.

As a result, custom packaging design is more important than ever. At Allen Field, we look forward to working with retailers to come up with the perfect way to display products and grab a customer’s attention during the “First Moment of Truth”—i.e. when a shopper decides whether or not to buy something—and maximize sales as well as profits.

Don’t wait for a second chance to make that all-important first impression! Allen Field is eager to assist you with your packaging design needs and to provide you an attractive and cost-effective way to display the products you sell. To learn more about Allen Field, contact us here!

What better place to join a revolution than in Boston? Packaging design will be transformed during the second annual Dieline Package Design Conference in Boston June 22-25—and Allen Field will be there! Last year’s inaugural conference drew almost 900 attendees from all parts of the packaging design industry and this year should be bigger and better!

The staff at Allen Field looks forward to reconnecting with old friends and making new ones, all while discussing packaging design and the inherent challenges and opportunities faced by designers. Most of all, while we love Boston and this annual conference, we can’t wait to return home with the lessons we learned about design, brand reinvention and working on a tight budget and begin passing them on to our customers!

To learn more about the Dieline Package Design Conference, click here. Learn more about Allen Field—and how we are eager to assist you with your packaging design needs!

The old expression about fast food is you never want to know the process by which those delicious burgers and sandwiches are made. But we’ve got nothing to hide or be ashamed of at Allen Field, where we want our customers to know what goes into making our products so sturdy and reliable!

For instance: The SLA—the acronym for Stereolithography—is the process we use to make plastic molds for our customers. While sketching out a packaging design idea is invigorating for both Allen Field and our customers, it’s just the first step in the product development cycle. SLA is the most important step, and the one we’ll repeat until everyone is satisfied. We’ll continue to produce 3-D models so that customers can see their design idea come to life and tinker with the design until it is “just right.”

Knowing about the SLA process will help you make better and more informed decisions during the packaging design process! To learn more about packaging design and how Allen Field can help with your design and packaging needs, visit our website or contact us here!

We never rest at Allen Field, where we are continually coming up with new packaging design ideas and challenging each other to come up with the perfect packaging design—even if we realize such a thing doesn’t exist. Probably.

Next up on the drawing board for the start of 2012 is a redesign of the Carry Master handle, which has been a vital component in our string packaging line for years. But there is always room for improvement, and so we have modified the original design to give it a smoother and sleeker look and finish. The Carry Master is already an attractive addition to any package, but this redesign will really allow it to stand out on the shelves and “jump out” at consumers!

Keep an eye out on our website this year to see the revamped and relaunched Carry Master. In the meantime, you can visit AllenField.com to learn more about Allen Field and how we can help with your design and packaging needs!

Package design is always on the mind of marketing professionals. The road from idea to reality is rarely an easy one, though, as Peter Zeiss discusses in the November issue of Packaging World.

Packaging design is most often compromised by the increasingly shortened time frame in which products must be launched and the amount of time that is spent on marketing, pricing and promotional strategies. Packaging strategy is often ignored until it is too late and until marketers realize they can’t rush through the package design process.

But packaging design is pivotal to the success of a product and must be treated as seriously as every other element of the product launch process. Marketers who begin planning packaging design as soon as the launch process begins will yield benefits in both the short- and long-term. Not only will the design be one of which everyone can be proud, but packaging design is far more likely to grab the attention of consumers when it has been carefully planned and implemented.

To learn more about packaging design and how Allen Field can help with your design and packaging needs, visit our website or contact us here!