Custom Design + Manufacturing
Mar
25
Those in the media and publishing industries remember how desktop publishing changed the game in the 1980s. Suddenly, it was no longer necessary to invest in massive (and massively expensive) printing facilities in order to publish newsletters, newspapers and magazines. The packaging design industry may be headed for a similarly seismic shift with “additive manufacturing,” …
Mar
11
Samples just aren’t for the food court at your local BJ’s or Costco! At Allen Field, we are firm believers in educating clients about the products they are interested in buying. With that in mind, we offer samples upon request to those with whom we are discussing a custom manufacturing product. Providing samples saves time …
Feb
18
Every retailer knows that a product—no matter how good it is—can’t always sell itself. For every person who walks into a store looking for a particular product, or stumbles upon it and makes an impulse buy, there are multiple shoppers who need to have their attention drawn to the item. And there’s no better way …
Feb
11
For clothing manufacturers and vendors alike, the biggest challenge is finding hangers and display aids that safely exhibit T-shirts, jeans and other wardrobe essentials. After all, there’s no quicker way to NOT sell something than for it to fall to the floor! Fortunately, Allen Field offers almost a dozen shirt clips that will not only keep …
Feb
04
The staff at Allen Field is always looking for ways to modernize the packaging and packaging design experience. And one few innovations are as likely to positively impact packaging design in the coming years is 3-D printing. It only makes sense—3-D movies are all the rage, so why not bring 3-D to store displays worldwide? …
Feb
02
Few display aids are more vital to the sales of the products they display than hooks, clips and hangers. Not only do these display aids have to be sturdy and durable enough to keep the product visible and aloft—nobody’s going to buy anything that’s fallen to the ground—but they must also be aesthetically appealing in …
Jan
04
The efficiency revolution in packaging is at least a couple of decades old. Remember when compact discs came in long boxes? Exactly! Retailers remain in constant search of advances that will allow them to display products in a more resourceful manner. And consumers support these efforts. According to a study by Canadean Consumer, nine out …
Jan
04
Hurricane Sandy brought much of the country to a standstill at the end of October, but she couldn’t stop the 2012 Pack Expo from becoming this year’s biggest packaging and processing trade show in the world! While many potential attendees were stuck on the east coast because of Sandy, this year’s Pack Expo—which was held …
Oct
20
Like most businesses, packaging design is going global. According to the report of the Global Geographical Growth Markets for Packaging, China will account for 25 percent of the world’s global retail packaging demand by 2015. By then, the United States is predicted to rank 13th in worldwide retail packaging demand. In addition, while the world’s …
Oct
13
Selling shoes is a lot of fun. Finding a way to display them, on the other hand, is anything but. For decades storeowners have stacked shoeboxes—regardless of the size of the shoe inside each box—one on top of the other, because there’s simply no other effective way of displaying the product. Until now that is! …
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