Packaging Products Blog


How to Attract Online Shoppers with Packaging

E-commerce PackagingWhen it comes to packaging products, it is partially the responsibility of the packaging industry to make the products appealing to customers. After all, the packaging is the face of any product. The first thing that consumers usually notice when looking at items are on a shelf, is its packaging.  But, what about when an item is on a webpage? Thanks to the drastic rise of online shoppers, the packaging industry has to strive to make their packaging even more appealing. Here are a few ways the packaging industry can weather these changing times.

Packaging durability can greatly impact an online shopper’s experience of the product and brand. Just imagine if you were a consumer and the product you ordered for the first time had flimsy packaging, causing damage to the item. As a consumer, you would probably be less inclined to purchase that product again. This is why packaging design is extremely important. Designers are responsible for not only packaging that is appealing enough to gain recognition by online shoppers, but the packaging must ensure the integrity of the item.

As if packaging designers did not already have a lot to consider when designing the ideal packaging, they must keep the packaging appealing. The best way to keep packaging appealing, is to make it personable to consumers. Personalization of products allows the brand to build a relationship with the consumer. Not to mention the innovation of packaging gives a face to the packaging design team. When online shoppers order a product from a website, every designer who worked on the packaging of this particular product leaves their mark. It is imperative for a packaging designer to understand the consumer. By embodying the needs of a consumer, you have already developed an unspoken dialog between industry and consumer.

Finally, packaging designers must make sure the packages in which they are designing are returnable. Even the most eye-catching packages can be overlooked if online shoppers think that the product’s packaging may create a hassle if the item needs to be returned. One of the main reasons why consumers shop online is to have the convenience of products delivered directly to their home or office. If online shoppers have to return an item, it is crucial that the packaging makes for a hassle-free return.

As online shoppers continue to forge ahead, so does the demand for appealing packaging. This increases the pressure on packaging designers to continually come up with ways to make product packaging for the e-commerce world more desirable. Allen Field Incorporated’s packaging designers take a proactive position in these changing in times by creating the most ingenious packaging available to appeal to online shoppers. For more information on how Allen Field Incorporated’s packaging design can increase the marketability of your product, contact us today at 800-535-0810.

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Rise on Packaging Online Sales for the Packaging Industry

Packaging ProductThere is no question that online sales are growing in all businesses across the board. So, why would the packaging industry be any different? What proves to be even more unique about the increase in online sales is that they all require packaging to ship merchandise to customers.  According to forecasts from research firm Forrester, the growth of ecommerce is expected to outpace sales growth at bricks-and-mortar stores over the next five years, reaching $370bn in sales by 2017 in the US alone. So how does the packaging industry keep up with online sales that require packaging? Here are a few considerations packaging industry owners and retailers should take into account as they design packaging for online sales.

Minimize Customer Frustration – Customers shop online mainly for the convenience, and part of this process is how customer friendly the item’s packaging is once it arrives to their door. Design primary packaging so it is easy to find and consumers intuitively know its contents. Avoid frustrating customers with packaging that is awkward or difficult to open.

Consider the Whole Package – When it comes to online sales, packaging design can get a little tricky. The packaging industry now has to not only appeal to a 2-dementional virtual store shelf, but has to maintain the same appeal for the item while it is for sale on an actual store shelf. The best way to negotiate this challenge for the packaging industry is to design product packaging so it is easy to find and customers can easily identify its contents.

Own Your Environmental Responsibility – The increase in online sales, also means the increase of packaging to protect items as they are being shipped, but what does this do to the overall carbon footprint we are leaving behind? This is why it is critical for packaging industry designers to take a long hard look at how they can utilize materials for packaging that customers can dispose of responsibly through recycling.

Looks Do Count – Despite what mother may have told you, looks do matter, especially to consumers who are purchasing online. The best way for packaging companies to ensure the sale of products is to make sure the packaging is appealing, noticeable and easy to identify as customers simply scroll endlessly looking for the item which catches their eye. In all reality, it is most often the package of the item that catches a customer’s eye, when examining online sales.

As online sales continue to blossom and demand the backing of the packaging industry, brand leaders and packaging industry designers are continually considering the need for packaging innovation. Allen Field Inc. has personally followed closely with the changing in times thanks to growing e-commerce. If you are looking for the ideal packaging design to market your product, contact us today at 800-535-0810.

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Recycling of Plastic Packaging

Recycle Plastic MaterialsLately, more consumers are showing improvements in recycling plastic packaging, and conversely, the packaging industry is steadily moving more towards plastic package design for products. This hand-in-hand effort requires the teamwork of both consumer and industry. If the packaging industry continued to utilize packaging like Styrofoam or other non-environmental friendly packaging designs, it would not allow consumers the opportunity to participate in recycling.

According to a Post Consumer Plastics Recycling report, which is based on results from the survey of organizations that handle recycled plastics in both the United States and Canada, over 285 million kilograms of recycled plastic packaging was collected last year alone. These numbers include recycling from manufacturers, exporters, brokers, and material recovery facilities that are all doing their part as well as consumers when it comes to recycling plastic packaging.

Here is a few more numbers according to Post Consumer Plastics Recycling report that pertain to recycling plastic packaging. Approximately 175 million kilograms of plastic bottles were recycled, that is an increase of 3% from just the year prior. Along with this increase in recycling of plastic bottles, other plastic packaging showed a significant rise in recycling. Rigid plastic packaging design, which is typically used as food storage containers showed an increase of 29% in recycling, as well as plastic wrappers and bags increased in recycling by 18%. These numbers make it evident, if industry is willing to provide consumers with eco-friendly plastic packaging design, then consumers will put forth the effort in recycling plastic packaging.

Plastic packaging design among the packaging industry is virtually limitless in the realm of its uses. It is used for everything including plastic bottles for beverages, rigid plastics for food storage containers, plastic films, plastic bags for product protection, and much more. The value plastic packaging has on both the packaging industry, as well as its recycling ability, is immeasurable.

Allen Field Inc. is responsible for producing products with the highest quality plastic materials that are biodegradable to ensure the quality as well as the recyclability of our client’s products. We also believe that by utilizing eco-friendly plastic packaging instead of harmful alternatives, we are enabling both industry and consumer to do their part in recycling plastics. For more information on how Allen Field Inc.’s packaging design innovation can ensure the safety of your products and the environment, contact us today at 800-535-0810.

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Industry & Consumers: Bridging the Gap through Package Design

Industry & Consumer: Bridging the Gap with Product Packaging DesignThere is an important dynamic between industry & consumers, that being packaging. Of course the quality and reliability of products are equally as important, but package design is critical when trying to appeal to a wide range of consumers.

Packaging design requires thought and precision when industries choose what package will best suit its products. You cannot have packaging that would risk injury to a consumer, nor to product, and even further complicating matters packaging should be relatively user friendly for consumers to open in order to utilize the product.

To add more complexity to package design, packaging is not only about functionality, it is also the frontline of your marketing structure. Consumers buy with their eyes when faced with a variety of similar products. Industry package designers must also appeal to the way their product makes consumers feel when they make their decision in purchasing a company’s product.

Another factor for companies to consider is how much will new package design and innovation cost. When companies consider the expense, they should also consider the boost in sales that could follow suit with new page design for products. As in most cases, sometimes is takes investing money in order to produce money.

For more information on groundbreaking packaging for your industry products, browse the packaging  products offered by Allen Field Inc. Allen Field Inc. offers a variety of  package design that are sure to attract consumers and help your company’s overall marketing structure.

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Packaging in 2014-Predictions for the Packaging Industry

Now that the New Year is fully underway, we have made a few predictions for the packaging industry for the year 2014. These predictions show promising growth in a variety of areas that are essential to the packaging industry. It’s time for us to share the magic of what we see in our crystal ball for packaging in 2014!

  • Retail Ready Packaging – Advancements come to the packaging industry through Retail Ready Packaging. A variety of retailers will be able to change stocking time, loss of products due to items falling off shelves and a host of other issues simply because packaging has reached the next level in design.
  • Stay Flexible – Research shows that North America is moving away from ridged plastic packaging to more flexible packaging at a rate of 3.5% each year! Flexible plastic packaging is moving into a broad spectrum of packaged products including personal care, food, pharmaceuticals and healthcare items.
  •  Innovation at its Finest – Retailers and consumers alike are looking to the packaging industry for more than just easy opening or display functionality.  When the packaging industry describes packaging as innovative, you better mean it. Everything from freshness monitors to temperature indicators are being implemented into packaging this year.
  • Nanotechnology Materials – This year could very well be the year that we see nanomaterials surface to take the place of traditional foil or paper wrappings in the packaging industry. Although, nanomaterials were still undergoing some developmental design, it is sure to make strides with improving eco-friendly packaging.
  • Ecommerce is Booming – Because online consumer ordering relations is only growing as the years progress, the packaging industry is growing to meet the demands for more product to package ratio for shipping purposes as well as more protective packaging to ensure a damage free delivery to consumers.

Whether these packaging prediction in 2014 comes to fruition or if it takes a few more years, it is exciting to see the overall progression of the packaging industry. We invite you to visit to browse our innovative packaging line up for 2014.

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Products of 2013

  • Rotary Locking Clip

Our Rotary Locking Clip is an interlock system designed for corrugated packaging, point of sale, and industrial applications. This clip is inserted into box walls from the outside of a corrugated board via a simple die cut, then turns and locks into place. The video shows how the clip works.

  • Easy Grip Handle

This handle was designed for the floral industry. It’s snap design holds and secures the handle to the flower tray to allow for swift and safe transport.

  • Tennis Sock Hanger

The Tennis Sock Hanger measures 5″ x 4.5″ with a reticular holding panel that allows the barbs to easily go through the panel and keep the displayed socks in place. The hanger can accommodate two stacks of 3-pair socks and is a must-have to increase your in-store selling.

  • Hinge Hanger The plastic Hinge Hanger replaces cardboard headers for metal hinge products. Its universal design provides a solution that is flexible to accommodate hinges in all sizes and provide superior holding power.
  • 30750 Header Slide Hook

The Header Slide Hook is great for hanging men’s and women’s socks, tights, and hosiery, among other things. It’s slim arm allows your corrugated or plastic display to easily slide in and out while keeping the package looking great.

  • One Piece Heavy Duty Display Hook

Featuring a rotary lock and long neck hook, the innovation display hook is designed for hanging products in a corrugated display tray. The part secures to heavy products and helps to save shelf space for retail stores. The hook is installed through a corrugated board and rotated until locked into position.

  • HD Combo Hanger

The Heavy Duty Combo Hanger is an innovative custom design that efficiently hangs, ships and displays multilayer packaging like a bag & box combo. We love multifunctional packaging and we love developing it.

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Material Safety for the Packaging Industry

Material Safety for the Packaging Industry

Tested Handles

Packaging is the hallmark of a product, lending it an unmistakable and indispensable indent of its own. Ergonomics, storability and design with high recognition value are vital to the success of a product. The impact of unsafe packaging on the packaging industry is far reaching and accidents have a devastating effect on public relations, products, brands and a company’s future. Ensuring product safety is not only prudent, but also makes good business sense. In many cases it has been shown that a direct investment in material safety results in a direct improvement in efficiency and bottom line.
A lot of the work has already been done for you in the form of material safety standards. These product safety standards are designed to lay down important health and safety requirements that your packaging material must meet based on the guidelines of the packaging industry.
CPSIA – the Consumer Product Safety Improvement Act provided CPSC with significant new regulatory and enforcement tool as part of amending the enhancing several CPSC Statues, including the CPSIA statues on material safety. The CPSIA statue on material safety, defines the term “children’s product” and generally requires that children’s products:
1. Comply with all applicable children’s product safety rules;
2. Be tested for material safety compliance by a CPSC-accepted accredited laboratory, unless subject to an exception;
3. Have a written Children’s Product Certificate that provides evidence of the product’s compliance; and
4. Have permanent tracking information affixed to the product and its packaging where practicable noting product safety.
We are proud to announce that Allen Field Heavy Duty Handle Series has been recently certified in Total Lead and Phthalates content in accordance with Sec.101(a) and Sec. 108 of the US CPSIA by the Toys and Children’s Products Department on behalf of STC (Shanghai) Company Limited. With this certification, our clients can be assured and confident to work with a company providing quality and material safety in packaging components that have been tested and guaranteed with local and international standards of material safety within the packaging industry. For more information, contact us today.

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Our Personal Selling Skills 101 Will Help You Sell More Products Quicker

As merchants, we all know that once you find a product that you are excited about, you want to make sure that you convey the innovation and quality surrounding that product to the best of your ability for two main reasons: one, an excellent product will attract customers to purchase quality goods through your business, and two, because once you bring in new inventory, you want to be assured it will sell. No matter how wonderful a product, you cannot expect it to speak for itself. Often times, customers are likely to stick with the old tried and true, even if the new product works much better. This is where a merchant must make sure their personal selling skills are up to par, to reap the maximum reward when selling the new product inventory. Here are just a few tips on personal selling skills that will help you move new products and increase your sales volume.There are three main personal selling skills that will work well for selling new hangers or clips and similar products. The approaches are informative, persuasive and reminder:

Informative -This personal selling skill is usually used when presenting new or unique products, such as innovative hangers or clips that customers have not seen from other carriers or manufacturers. Informative selling approaches are an excellent way to familiarize a customer with the product and allow them the opportunity to see all the various ways the product could work for them. The more customers gain information, the more confident they are in their purchase of new products.

Persuasive -This strategy is used to encourage a buyer to make a buying decision, and most times uses the approach of utilizing influential appeal to a specific lifestyle, attitude or belief about the product itself.
Reminder-The reminder approach is a great way to remind customers why your products are better than those of the competition. This is designed to keep your customers loyal to you by capitalizing on the differences between your company and the other guys. Show how your business is a step above in terms of quality and design of products, and let your higher standards speak for themselves.

Now that you are fully armed with personal selling skills that will help you move inventory off your store shelves in no time, you can venture out with the knowledge of what you can persuade your customers to buy, over and above what they may initially be inclined to buy based on past buying habits. For a wonderfully state-of-the-art selection of hangers and clips for your products, browse Allen Field Co. today and see our complete selection.

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Our Innovative Redesign on Hinge Hangers

Our Innovative Redesign on Hinge Hangers

Redesign on Hinge Hangers

One of the most frustrating issues with a cardboard header card was the continuous wear and tear placed on it. Between retail hinge and hook systems, along with customers rummaging through displays, cardboard hinge hangers often tear. The last place any manufacturer wants to find their product is lying on the ground just below the display case and lost in the shuffle.

Luckily, the designers at Allen Field Co. found an innovative way to trouble shoot this issue with designing plastic hinge hangers. Plastic hinge hangers are the most secure way to keep your items where they belong in a retail store, proudly displayed on a retailer’s display rack.

A plastic header card will help increase your sales and keep your inventory moving, as it will ensure that your items are not overlooked by consumers. Think about it: a consumer will most likely be looking at eye level for the products and goods needed; grab and go is the usual way for many consumers to shop. If your product is lying on the bottom shelf due to a faulty cardboard header card, that means loss of sales for your company.

We cannot stress enough the importance of sturdy packaging for your products. We know that if your product cannot be seen mounted on a display case, then it most likely will not sell. This is why Allen Field Co. designs and manufactures plastic hinge hangers that work on all packaging sizes, have plenty of space for product printing and provide superior holding power that will surely keep your product where it belongs – in plain sight! To put an end to your cardboard hinge hanger issues, browse our complete line of plastic hinge hangers, and make the switch today!

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Score a packaging victory with the Rotary Locking Clip by Allen Field!

Score a Packaging Victory with the Rotary Locking Clip by Allen Field!

Rotary Locking Clip

Looking for a sure-fire packaging win? Our Rotary Locking Clip will be a triumph for manufacturers and consumers alike!

The new Rotary Locking Clip is an interlock system designed for corrugated packaging, point of sale, and industrial applications. This clip is inserted into box walls from the outside of a corrugated board via a simple die cut, then turns and locks into place. It joins two pieces of corrugated cardboard together and makes closing and reopening the package a breeze.

The clip is 100% reusable and it can be easily assembled and removed in a few seconds; no additional fixings or tools are required. Watch this video to learn more about the ground-breaking Rotary Locking Clip by Allen Field Company.

At Allen Field, we are eager to assist you with all your packaging design needs and to provide you an attractive and cost-effective way to display the products you sell. To learn more about Allen Field, contact us here!

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