As merchants, we all know that once you find a product that you are excited about, you want to make sure that you convey the innovation and quality surrounding that product to the best of your ability for two main reasons: one, an excellent product will attract customers to purchase quality goods through your business, and two, because once you bring in new inventory, you want to be assured it will sell. No matter how wonderful a product, you cannot expect it to speak for itself. Often times, customers are likely to stick with the old tried and true, even if the new product works much better. This is where a merchant must make sure their personal selling skills are up to par, to reap the maximum reward when selling the new product inventory. Here are just a few tips on personal selling skills that will help you move new products and increase your sales volume.There are three main personal selling skills that will work well for selling new hangers or clips and similar products. The approaches are informative, persuasive and reminder:
Informative -This personal selling skill is usually used when presenting new or unique products, such as innovative hangers or clips that customers have not seen from other carriers or manufacturers. Informative selling approaches are an excellent way to familiarize a customer with the product and allow them the opportunity to see all the various ways the product could work for them. The more customers gain information, the more confident they are in their purchase of new products.
Persuasive -This strategy is used to encourage a buyer to make a buying decision, and most times uses the approach of utilizing influential appeal to a specific lifestyle, attitude or belief about the product itself.
Reminder-The reminder approach is a great way to remind customers why your products are better than those of the competition. This is designed to keep your customers loyal to you by capitalizing on the differences between your company and the other guys. Show how your business is a step above in terms of quality and design of products, and let your higher standards speak for themselves.
Now that you are fully armed with personal selling skills that will help you move inventory off your store shelves in no time, you can venture out with the knowledge of what you can persuade your customers to buy, over and above what they may initially be inclined to buy based on past buying habits. For a wonderfully state-of-the-art selection of hangers and clips for your products, browse Allen Field Co. today and see our complete selection.