Newsletters

April 2010 - Packaging Shoppertunities

PRODUCT SPOTLIGHT

Connecting Clips
Allen Field manufactures a number of connecting clips – plastic components inserted into the walls of corrugated boxes that serve many functions. We recently updated product #HP601, one of our most popular connecting clips, to better suit our customers` needs. When we visited the customer, we noticed that they were having trouble assembling the boxes with the clips. The box walls were flexing and making it difficult to close and tighten the clips. To prevent this, we extended a stationary leg to improve stability. We also added new ribs to provide better support for the clips...

IN THE NEWS

Brand Your Packaging
While manufacturers have traditionally marketed to both consumers and shoppers, the new discipline of Shopper Marketing focuses on how to influence the behavior of purchasers and the decisions they make in stores. As marketers learn more about shopper-centric behavior, packaging systems become more adaptable across retail formats, according to Package Design magazine...

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