At Allen Field, we are regularly asked to produce “private label” packaging for clients. We are also regularly asked: What DOES private label mean? Private label, simply put, is a
Allen Field readies for the Sustainable Packaging Symposium this week
We’ll be plenty excited at Allen Field today because tomorrow is a big day—the start of the second annual Sustainable Packaging Symposium, which runs Tuesday through Thursday in Houston. The
Allen Field revolutionizes snap hangers!
What was once an idea that was ahead of its time—the snap hanger—is now almost passé. The snap buttons have proven to be unreliable, often failing to hold the clothes
Our customers are satisfied—but we’re always looking to improve!
Good news here at Allen Field: According to our latest survey, overall our customers are satisfied with our customer service, on-time delivery, product quality and promotional communication. There is always
Shopper-ready packaging is vital for retailers
Ease is the buzzword, for both retailers and consumers, during the packaging design process. But coming up with the easy solution for everyone is a tough task for designers, who
Packaging design allows stores to keep customers
A frustrating trip to a store for a customer can be a disastrous one for the merchant. If the customer has a tough time finding what he or she needs,
Allen Field preps for Dieline show in June
What better place to join a revolution than in Boston? Packaging design will be transformed during the second annual Dieline Package Design Conference in Boston June 22-25—and Allen Field will
Behind The Scenes With Allen Field: The SLA
The old expression about fast food is you never want to know the process by which those delicious burgers and sandwiches are made. But we’ve got nothing to hide or
The Carry Master Will Carry Allen Field Into 2012!
We never rest at Allen Field, where we are continually coming up with new packaging design ideas and challenging each other to come up with the perfect packaging design—even if
Package Design Needs To Be Careful and Thorough
Package design is always on the mind of marketing professionals. The road from idea to reality is rarely an easy one, though, as Peter Zeiss discusses in the November issue